Good WebPage design is a lack of the elements that make Bad WebPage design. Avoid Bad web page elements - Keep following concepts in mind: Text Background does not interrupt text Text is big enough but not too big to read without scrolling Organizationa and info hierarchy is clear Text columns are narrower than in a book for easier screen reading Font selection - in general follow good DTP Typography Rules Navigation buttons and bars are easy to understand and use consistent throughout web site buttons and bars provide visitor with clues to where they are, page of the site they are currently on frames, if used, are not obtrusive large site - index or site map Links Link colors coordinate with page colors Links are underlined so they are instantly clear to the visitor Graphics Buttons are not big and dorky Every graphic has an alt label Every graphic link has a matching text link Graphics and backgrounds use browser-safe colors Animated graphics turn off by themselves General Design pages download quickly main parts of first page and home page fit into 800 x 600 pixel space all other pages have the main immediate visual impact within 800 x 600 pixels good use of graphic elements (photos, subheads, pull quotes) break up large areas of text every page look like it belongs to the same site; i.e. repetitive elements that carry throughout the pages