Typography is the visual articulation of the spoken word.

The typeface you choose has a voice that speaks in different tones and expresses different personalities.

 Like accents and languages, typefaces have subtle inflections and nuances that are distinct and unique.

Some speak quietly and confidently, some yell from the rooftops and others dance naked in the rain.

Determining what you want your writing/ website/ page to say and how it is said

is the first step towards choosing a typeface that embodies those values.

1. Use font size 12 or 10 pt. ONLY for most typing- titles may be 14 to 18 point maximum.

2. Never Use all Capitals
To accentuate words - Use a slightly larger font, perhaps bold.
All CAPITALS IS CALLED SHOUTING !!

3a. Sarif fonts with little "wingtip" decorations like the Times New Roman on this line are easier to read than
3b. Sans Sarif fonts like these Helvetica are harder to read.

e.g. compare split line below in this Helvetica followed by one in Times New Roman:

4. ALL CAPS fonts such as BAZOOKA and CAPITALS should be used sparingly for effect only and never for entire assignment.

5. Bold fonts such as Boulder, Heather and the ever popular Chicago should be used sparingly if at all.
Some students choose to bold their entire assignment. These and bolded fonts are harder to read and can use up to 5 times as much printer ink.

6. Good fonts to choose include Courier, New Century Schoolbook, Times

7. Italics are a preferable choice when identifying a book title or when scripted writing is used to represent diary entries.
Signature  is also a possible choice for small amounts of scripted writing.
Avoid use of scripted fonts such as Calligraphy and Script MT Bold

8. Use wild type fonts such as Chalkboard, Sand and Old English sparingly as they aren't easy to read
and should not be used for entire assignment but only for selected words.
(In webpage design, some browsers will not desplay them)

9. Underline should not be used - italics and bold are used to highlight or emphasize text.