Evaluation
Students are evaluated on their project work (weighted 1.0) and a quiz (weighted 0.25).

Project marks break-down out of 25 Total:

1. 50%+ text / 50%- graphics - 5 marks
•more text than graphics-
this is NOT an essay / pamphlet format which may exclude
graphics altogether.
Majority of text should be 10pt font with some 12pt and

occasional 14 to 24 pt headlines or ad copy.

2. Empty space / crowding - 5 marks
•Elements should be spaced comfortably close, within but not closer than 2 mm (.25”)
i.e. Text objects should never touch graphics object.


3. Creative / Effort / Neatness - 5 marks

4. Layout / Balance / Design - 5 marks
•3&4 are subjective assessment however, layout should be balanced, neat, organized.

5. Enhancements - 5 marks
• includes - boxes, lines, arrows, ads, special effects, etc.